If you’re considering building or improving your website, you’ve probably heard about WordPress. But what makes it such a popular choice? If you’ve ever built a website before—perhaps with one of those big companies that advertise how easy it is to build a website on their platform—you may have realised just how limiting they can be. You might think, “I want to do this on my site, but I can’t because there’s no option for it,” or “I have to pay more to get that functionality.” You may have also been told that you need to improve SEO on that site, only to find that option is limited or is not available. This is where WordPress comes to the rescue. Let’s look at why WordPress is a better option and how it solves these issues.
1. User-Friendly for All Skill Levels
I’m not going to tell you that WordPress is completely effortless. It’s not. There is a learning curve, just like with most things in life. However, the basics in WordPress—like creating a page, writing a blog post, or adding an image—are easy as. The more time you spend with WordPress, the easier it becomes to navigate. The interface doesn’t change much, which helps it feel familiar over time. As you get more comfortable, you’ll naturally learn to do more advanced things.
2. Limitless Customisation with Themes and Plugins
One of the greatest strengths of WordPress is its ability to be customised. You can easily change the look of your site by using different themes. There are ready-made themes that provide a consistent appearance with minimal effort. For more advanced customisation, you can use a page builder theme like Bricks (which is what we use) to design the site exactly as you envision.
You can also extend the functionality of your site by installing plugins. Simply put, plugins are pieces of code that you can “plug in” to your website to add new features. Want to turn your site into an online shop? Just add the WooCommerce plugin. Want to improve your site’s SEO? Install the SEOPress plugin. There are plugins for almost anything you can imagine.
3. A Strong Community and Abundant Resources
WordPress has a large and supportive community. Any time you run into a problem, chances are that someone else has already encountered it and found a solution. You’ll find groups, forums, and tutorials dedicated not only to WordPress but also to specific themes and plugins. WordPress is constantly growing because it is open-source, which means people are always looking for ways to improve and contribute to its growth.
4. Scalability
Your website needs to grow as your business or content evolves. WordPress makes this easy to accomplish. You can use plugins to add extra functionality, create custom post types to keep things organised, and even leverage advanced tools like page builders to enhance your site without starting from scratch. Whether you need to expand your content library, add an online store, or introduce new features, WordPress provides the flexibility to grow with your needs while keeping everything well-structured and user-friendly.
5. Cost-Effective
WordPress is open-source, meaning you can use it for free. As I discussed earlier, there are many themes and plugins that you can use to improve your site. Many of these are free to use or have free versions. There are also premium versions of plugins, which are often quite affordable. So, where are the costs? Well, like any website, it needs to be hosted somewhere. With WordPress, you get to choose where it’s hosted. This is one of the big differences between WordPress and the non-open-source competition. Those other sites can’t be moved elsewhere. You are stuck on there hosting plans, which means you’re at the mercy of there pricing and rules. You will also need a domain. This again is true of any website. One of the downsides of the WordPress way is that you have to maintain it. This means keeping things secure and up to date. It’s not a big time commitment, but has to be done regularly. Some companies offer hosting and maintenance plans. They will take care of the maintenance for you as well as keeping an eye on your site. This is something we offer and take pride in. If you are interested, you can learn more here.
Final Thoughts
Choosing WordPress means choosing flexibility, ease of use, and long-term scalability. Unlike many of the big website-building companies that promise simplicity but come with hidden limitations, WordPress offers true ownership and control over your site. With WordPress, you aren’t stuck with rigid templates or restricted features that require constant upgrades. Instead, you have the freedom to customise every detail to suit your needs, without surprise costs or compromises on functionality.
Its user-friendly interface, vast customisation options, and supportive community make WordPress a superior platform for almost any type of website. If you’re frustrated with platforms that limit your options or make you pay for basic features, WordPress gives you the flexibility to create the website you want—meeting your needs now and growing with you over time.